James W. Johnson

Creative, Designer, Photographer

James W. Johnson is the executive director of MAKE Santa Fe, CEO of Mindshare Labs, and sits on the board of Trustees at Santa Fe Playhouse. He’s also an avid creator. James studied Theater and Art at the University of Idaho, earning his B.F.A. 

To date, James has designed or built over 150 different theatrical sets. His work has been on stage at Santa Fe Playhouse, Hedgerow Theater, Flat Rock Playhouse, NC Stage Company, and many others nationwide. 

His career in the theater slowly evolved into becoming a non-profit administrator. Over the past decade, James has helped theaters, non-profits, and higher education institutes make their mark on the web by creating online systems that benefit the missions of those institutions. He’s led fundraising, marketing, and business development teams and is a self-taught web developer specializing in programming languages related to web design. 

James maintains artistic inspiration through photography, metalwork, and as a scenic designer. He’s passionate about leading MAKE Santa Fe and loves sharing his knowledge. 

Current Roles

Executive Director, MAKE Santa Fe
Board of Trustees, Santa Fe Playhouse
Owner/CEO, Mindshare Labs, Inc
Project Producer, Escondido
Freelance Set Designer
Award Winning Fine Art Photographer

Past Roles

Flat Rock Playhouse, Asst. Scene Designer
NDI New Mexico, Marketing & Communications


University of Idaho, BFA Theater
University of Idaho, BA Art